Our Story
Learn more about APX Mortgages
What APX Stands For
A – Advisery: Delivering expert, personalised mortgage advice.
P – Planning: Helping clients build a solid financial future, not just secure a loan.
X – Excellence: Striving for the highest standards in service, solutions, and outcomes.
APX Mortgages focuses on listening to clients’ stories, understanding their current situations, and aligning mortgage solutions with their future goals.
Unlike traditional brokers, APX Mortgages doesn’t force clients into pre-set solutions. Instead, Sid takes the time to sit down with each client, understand their history, and craft a plan that fits their unique journey.
Life at APX Mortgages
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Our Story
Learn more about APX Mortgages
A Personal Journey into Mortgage Advisery
Sid, the founder and Principal Adviser at APX Mortgages, moved to New Zealand in 2005 as a master's student.
He then gained over 15 years of experience, first as an account manager providing custom solutions to corporates and then leading a team as a Sales Manager for the Canterbury Region with Spark New Zealand. His work with corporates in NZ instilled in him a strong work ethic and established his respect for Kiwi values and work culture.
After rediscovering a passion for finance, Sid transitioned to Kiwi Bank as a Home Lending Specialist, gaining hands-on experience in home loans and the mortgage process.
Here, Sid trained as a loan writer, seeing through 70 purchases in 12 months, and gaining deep insight into the challenges first-home buyers & investors face.
Recognising the need for a more personalised, client-centred approach in the mortgage industry, Sid launched APX Mortgages to fill that gap.
Core Values That Drive Us
Integrity
Always doing what is right for the client, both now and in the future.
Upholding the highest ethical standards, with a focus on honesty and transparency.
Clients-First
Putting clients’ interests first, ensuring their needs and goals drive every decision.
Building trust through genuine relationships and personalised support.
Mutual Growth
Fostering mutual growth by helping clients succeed while continuously evolving as a business.
Growing alongside clients by sharing knowledge and celebrating milestones together.
Approachability
Creating a welcoming, supportive environment where clients feel comfortable asking questions.
Being accessible and responsive, ensuring clients feel heard and valued throughout the process.